We Are Forever

Harnessing the power of social identity theory to transform a package holiday company into a lifestyle brand

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Recognition

Featured in Web Design Served / Design 360° Magazine Issue No. 58

The Challenge

In November 2014, Sidney Lim and I (Double Dare) were hired to re-brand a niche holiday operator that targeted young people aged 18–24. The goal was to give Forever Holidays a competitive edge over their rivals.
We distilled their core ethos into three words – 'People, Places, Parties' and co-opted insights from sociology and psychology to engage a notoriously unpredictable audience. As part of a comprehensive re-brand, we developed identity kits and post-produced video to create an immersive online experience.

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User Journey

We identified touch points and re-structured the whole digital experience to make it more coherent and visually compelling.

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The Impact

“So far we’re up 200% on our business from last year”
— Nathan Reed, CEO Forever Holidays

25,000 Facebook likes within a month of the rebrand

200 unique visitors everyday

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Role

In collaboration with Sidney Lim

Creative Direction, UX/UI, Design, Director, Editor, Branding

© Ben Silvertown 2019