In November 2014, Sidney Lim and I (Double Dare) were hired to re-brand a niche holiday operator that targeted young people aged 18–24. The goal was to give Forever Holidays a competitive edge over their rivals.
We distilled their core ethos into three words – 'People, Places, Parties' and co-opted insights from sociology and psychology to engage a notoriously unpredictable audience. As part of a comprehensive re-brand, we developed identity kits and post-produced video to create an immersive online experience.
We identified touch points and re-structured the whole digital experience to make it more coherent and visually compelling.