BBC: Surge
BBC: Surge
Designing, prototyping and pitching a new media platform to the BBC
Designing, prototyping and pitching a new media platform to the BBC
Awards & Recognition
D&AD Newblood 2015 Yellow Pencil Winner / NOVA Award Finalist / Featured in Creativebloq / DigitalArts / Creative Review
D&AD Newblood 2015 Yellow Pencil Winner / NOVA Award Finalist / Featured in Creativebloq / DigitalArts / Creative Review
The Challenge
As part of the D&AD Newblood awards 2015 our challenge was to design an innovative user experience (UX) to re-engage the ‘always on’ youth of today with the BBC’s multi-channel content. Surge is a social-voting-fuelled multi-device, multi-media platform. It connects young people to BBC content using a hybrid of tailored, live & popular feeds.
As part of the D&AD Newblood awards 2015 our challenge was to design an innovative user experience (UX) to re-engage the ‘always on’ youth of today with the BBC’s multi-channel content. Surge is a social-voting-fuelled multi-device, multi-media platform. It connects young people to BBC content using a hybrid of tailored, live & popular feeds.
The Pitch
A 2-minute video to pitch the idea of Surge and showcase the user interfaces for desktop, tablet, mobile and native apps.
A 2-minute video to pitch the idea of Surge and showcase the user interfaces for desktop, tablet, mobile and native apps.
Role
Role
Creative Direction, UI & UX, Digital Products, Audio Visual
In collaboration with Sidney Lim @2xDare
Creative Direction, UI & UX, Digital Products, Audio Visual
In collaboration with Sidney Lim @2xDare
