NIke: On Air

London talent takes over @NikeLondon in the worlds first
interactive Instagram film 

The Idea

We utilized the then-newly introduced carousel swipe function on Instagram as an interactive element to 'rewind' the VHS tape. The first example of how the new feature could be used to create interactive films to engage audiences.


The Impact

"You guys did an amazing job... Everyone is gassed"

Young Ho Choi - Global Digital Brand Director, Nike Sportswear 


In collaboration with Haley Ma & Ryan Sherman @ AKQA London

Creative Director, Director & Editor

© Ben Silvertown 2019