We utilized the then-newly introduced carousel swipe function on Instagram as an interactive element to 'rewind' the VHS tape. The first example of how the new feature could be used to create interactive films to engage audiences.
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? ON AIR ? Fusing her favourite elements from the most iconic Air Max designs, London fashion designer, @miniswoosh reimagines the future of Air. Get behind London, hit the link in our bio, Vote Forward and bring Alex Hackett's design to life. ⠀ ?: @haleyma ?: @_slips ft. @cassyette #nikelondon #voteminiswoosh #LondonONAIR
Young Ho Choi - Global Digital Brand Director, Nike Sportswear