Gold Rush

Going gold with Chabuddy G to drop the new Nike AirMax 97's before they hit the shops

The Challenge

Generate hype online before the drop of the new AirMax 97 gold colour way

The Idea

Kurupt FM's Manager and Hounslow's favourite 'Entrepaneer' has a secret stash of the new AirMax 97 Golds. Dial his hotline and you might be able to get some, but better be quick, it's going to be a gold rush.

The Impact

-@NikeLondon's most viewed and shared video to date
-Over 40k views & 200 comments
-Gold Nike AirMax 97's sold out on release day


Creative, Editor & Post Production

In collaboration with Ryan Sherman, Kurupt Fm & Bullion Productions

© Ben Silvertown 2019