— Awarded First Prize in a brief to express the ethos of Tod’s No_Code in a compelling and cutting-edge way
Tods No_Code: Walk the Line
In collaboration with Sidney Lim
Creative Direction, Audio Visual
Featured in: Vogue Paris / Notion Magazine / Tods Homepage We were asked to express the ethos of Tod’s No_Code in a compelling and cutting edge way. Sophisticated yet streetsmart, classy yet edgy. Tod’s No_Code walks the line between contrasting styles and personalities. ‘Walk the Line’ is an experimental video that combines the shoe’s iconic white line with typography, photography and most importantly No_Code’s ideology.
Walk the line
The No_Code wearer is a creature of contrasts. By highlighting these dramatic opposites, we showcased the versatility and adaptability of Tod’s No_Code.