— since 1994

Even as a kid, I had an insatiable hunger for trying out new things (including yogurt).
A few years, a whole lotta dairy and several computers later, I developed a taste for the digital.
My passion for conceiving and implementing radical ideas has led to a multi-media frenzy of experiments in design, video and code, born out a conviction that if you find a job you love, you’ll never have to work a day in your life.

Over the last three years at Central Saint Martins, I've pitched a new media platform to the BBC, hacked Facebook, crashed my university servers and made over 6 million people ‘lol'.

As a multi-disciplinary creative specialising in digital media design and UI/UX, I’ve worked with Hugo Boss, Warner Music Group and the cool dudes at Mother London and INT Works.

I'm currently rollin' full time with AKQA London. If you'd like to get in touch about projects and long walks on the beach. Why not give me a shout?

I sometimes team up with a good friend & creative doppelgänger, Sidney Lim, in our award-winning design duo Double Dare.

Awards & Recognition

Selected clients & Studios

BBC / Warner Music Group / Hugo Boss / Richmont / Youtube / It's Nice That / INT Works / Prote.in / Mother London / The Open University / UAL /

Key Skills

  • Creative Direction
  • User Interface & Experience Design
  • Creative Advertising
  • Digital Media & Design
  • Branding & Identity
  • Front-End development
  • Motion Graphics & Animation
  • Top Score of 86 on Flappy Bird